Linear TV, finally programmatic.
Type a brief. Get a 15-second TV ad rendered by AI. Pick the show or the bundle. We deliver to broadcasters and prove the lift with deterministic post-log attribution.
How it works
The TV-buying stack, rebuilt for one operator and a keyboard.
Type a brief, get a 15s spot.
Runway-powered text-to-video generates broadcast-ready 15s and 30s creative. Iterate by typing feedback — "make it warmer" — and re-render in minutes.
National scale, brand-safe placements.
Pre-bundled News + Sports + Primetime, or pick specific titles and dayparts. Distribution to Tegna, Sinclair, Nexstar, Gray, Hearst and the network O&Os.
Deterministic post-log attribution.
Drop a one-line tag on your site. We match broadcaster as-run logs to incoming pings within a 240-second window — same DMA, same minute. No "modeled" anything.
Zero ad fraud. Full attention.
Linear is a closed loop. The signal hit the screen — no bots, no ghost apps, no off-screen impressions. The brand-safety streaming can't guarantee.
Self-serve, agency-grade controls.
Daypart, market, broadcaster group, frequency cap, brand-adjacency rules. The pull-down-the-yardstick controls big agencies hide behind PDFs.
Launch in minutes, not weeks.
Chat-driven workflow takes you brief → creative → inventory → IO → live across 50 markets. The 50 phone calls and PDFs are gone.
Inventory
Buy a bundle. Or buy NCIS.
Pre-built audience bundles for fast scale. Or pick specific shows, dayparts, and stations for surgical placements. You see exactly where you're buying — no blind packages.
National Sports Live
SportsLive game windows across NFL, NBA, MLB, NCAA — fraud-free, full attention.
Local Live News
NewsTrusted morning + evening newscasts in 75+ markets. Highest-attention daypart.
Primetime Procedurals
PremiumNCIS, FBI, Chicago franchise, Law & Order. Stable +35 audience.
Daytime Reach
ValueTalk shows, soaps, syndication. Affordable scale across older demos.
Late Night Comedy
Fallon, Colbert, Kimmel. Younger linear viewers, viral clips next day.
Sunday Pulpit
Sunday morning news + political talk. Decision-maker reach.
Local Sports Regional
SportsRSN game broadcasts and local team coverage.
Overnight Direct Response
ValueCheap reach for performance advertisers. Heavy QR code engagement.
Measurement
One line of code. Real attribution.
Drop the tag on your site or app. When a broadcaster reports a spot in your post-log, we match it against incoming traffic from the same DMA in the next 240 seconds — and tell you exactly which spot drove the conversion.
- As-run match. Broadcaster post-logs (millisecond-precise) joined to your pixel pings.
- Synthetic control lift. Geo-matched holdouts prove incremental traffic — the ROAS streaming can't show.
<script async src="https://atrium-tv.com/m/CAMPAIGN_ID/atrium.js"></script>Pricing
No retainer. No platform fee.
You pay the linear inventory rate plus a 10% platform fee — billed only when a campaign goes live. Creative is free up to 5 renders per campaign.
Start your first campaign